12 Questions Any Business Should Ask Before Creating a Video.

Video Creating Services
  1. Why are you making the video? What is the goal?
  2. Who is your primary target audience?
  3. What are you trying to say?
  4. What is your proof? Do you need it?
  5. Why should they care about it?
  6. How long does it need to be?
  7. Who should be in it?
  8. Where will it be seen?
  9. How are you going to drive viewers?
  10. What do you want them to do?
  11. How will you measure results?
  12. When is who doing what?
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Tips & Tricks

  • Six essentials for a creative competitive difference
  • Design: Move beyond function to engage the sense
  • Story: Narrative added to products & services, not just argument. Best of six senses.
  • Symphony: Add innovation and big-picture thinking (not just detail focus)
  • Empathy: Go beyond login and engage intuition and emotion
  • Play: Bring humor & light-heartedness to business & products
  • Meaning: The purpose is the journey. Give meaning to life from within yourself
  • Don’t engage in random acts of Digital

If you have not carefully considered your visual content, how you’re going to surface it, how shareable will it be and how your audience will engage with it? If what they are watching is an afterthought, where the camera was just let running, then this is a random act of digital and it simply won’t work.

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